SSCE (WAEC and NECO) Online Assessment Test - Marketing - SSCE (WAEC & NECO), Preparatory Portal for SS1, SS2 and SS3

Hello and Welcome to SSCE (WAEC and NECO) Online Assessment Test - Marketing

1. You will attempt 30 randomly generated objective questions for 20 minutes.
2. Don't guess answers. Leave answer blank if not sure. Incorrect answers attracts -1 (negative one) and it is cumulative.
3. If time allowed elapsed, your quiz ends immediately and scores will displayed and ranked.
4. Your performance in each of the question attempted alongside step-by-step solutions to attempted questions will be displayed on the screen at the end of the assessment.
5. Fill the form below and Click on the Next button to Begin

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Which of the following means of sales promotion is not directed to the consumers?

A. Banners
B. Bonuses to salesmen.
C. Contests
D. Material gifts
E. Sample product

Which of the following ensures transportation of gas and liquid products in any type of weather?

A. Train
B. Pipeline
C. Aeroplane
D. Trailer

The acronym APCON stands for

A. Advertising Practitioners Council of Nigeria.
B. Advertising Profession Council of Nigeria.
C. Advertising profession Court of Nigeria.
D. Association of Professional Consumers of Nigeria.
E. Association of Professional Council of Nigeria.

The definition of marketing as human activities directed at satisfying needs and wants through an exchange process was given by

A. American Marketing Association.
B. Boone and Kurtz.
C. British Institute of Marketing.
D. Institute of marketing, London.
E. Phillip Kotler.

The stages a product passes through from idea generation to the time it goes into extinction is called product

A. classification.
B. development.
C. feature.
D. innovation.
E. life cycle.

Meeting customer expectation regarding the quality of a product is

A. customer satisfaction.
B. customer excellence.
C. customer loyalty.
D. customer value.

The trade agreement between Nigeria, Japan, Korea, U.S.A and Germany is an example of_____ trade system.

A. bilateral
B. export
C. international
D. import
E. multilateral

The process of collecting and analyzing of information which is used to solve marketing problem is referred to as marketing

A. concept.
B. planning.
C. process.
D. research.
E. strategy.

The process through which managers decide the mission and objectives of a business is called

A. controlling.
B. co-ordinating.
C. directing.
D. organising.
E. planning.

Which of the following channels of distribution will be used by a company that wants to have control over its price?

A. Manufacturer — Consumer
B. Manufacturer — Agent — Consumer
C. Manufacturer — Wholesaler — Retailer — Consumer
D. Manufacturer — Agent — Retailer — Consumer

ATM stands for

A. Any Time Money.
B. Automatic Talking Machine.
C. Automatic Telling Machine.
D. Automated Teller Machine.
E. Automated Teller Money.

A market that consists of individual households who purchase products for direct usage is

A. industrial market.
B. producer market.
C. specialty market.
D. consumer market.

Mineral resources are mostly controlled by

A. co-operative societies.
B. government.
C. industries.
D. marketers.
E. private firms.

A sales promotional form that involves delivering free product to pre-selected home is

A. sampling.
B. premium.
C. gift coupons.
D. charity promotion.

A reason for granting cash discount is to

A. minimize bookkeeping work.
B. encourage prompt payment.
C. encourage bulk buying.
D. enable the buyer make more profit.

Organisations trying to satisfy similar customers’ needs and producing products that are alternatives are known as

A. challengers.
B. competitors.
C. marketers.
D. participators.
E. solicitors.

Which of the following cannot be used to identify a product?

A. Trade mark
B. Trade name
C. Pricing policy
D. Package

Which of the following is a method of pricing products?

A. Loss leader
B. Market research
C. Cost-plus pricing
D. Market skimming

A bonded warehouse is one where

A. imported goods are kept.
B. dutiable goods are kept.
C. fake goods are kept.
D. contraband goods are kept.

The worldwide computer network with an international super highway link is called

A. diskette.
B. hardware.
C. internet.
D. software.
E. website

The process whereby all marketing variables arc combined to stimulate, enhance and promote sales is called marketing

A. concept.
B. channels.
C. environment.
D. mix.
E. strategies.

The activities of competitors in the market are part of

A. technological environment.
B. economic environment.
C. political environment.
D. social environment.

Exchange of goods and services between Nigeria and Ghana is an example of _____ trade.

A. bilateral
B. domestic
C. entrepot
D. lateral
E. multilateral

Which of the following elements of marketing mix covers the movement of goods from Lagos to Abuja?

A. Price
B. Place
C. Product
D. Promotion

Which of the following is a market facilitator?

A. Brokers
B. Agents
C. Banks
D. Retailers

In the channel of distribution, the middlemen are the

A. consumers.
B. manufactures.
C. retailers.
D. wholesalers and retailers.
E. wholesalers.

The marketing activities that involve identifying and exploiting a segment in a large market is called _______ marketing.

A. ambush
B. buzz
C. green
D. niche
E. renewal

A businessman who takes title to the goods he purchased from a producer and sells them to other producers is called a/an

A. agent.
B. broker.
C. distributor.
D. merchant wholesaler.
E. sales representative.

Marketing is defined as

A. buying and selling to customers.
B. selling and distribution to customers.
C. meeting customers need profitably.
D. advertising and promotion to customers.

One of the roles of marketing in the society is

A. enforcement of discipline.
B. maintenance of an organisation' s production equipment.
C. satisfying consumer needs and wants.
D. taking stock of society’s resources.
E. wages and salary determination.

31 out of 30

Are you ready to submit? You have enough time to attempt skipped questions and review your answers by clicking the Previous Button, else click the Submit Quiz button to see your results!

Mr Paulson Alex scores (20) out of 30
Olusoga Oluwatoyin scores (19) out of 30
apple scores (10) out of 30
Solomon David scores (8) out of 30
Return Faith scores (6) out of 30
Omose festus scores (4) out of 30
Okereke joshua scores (4) out of 30
return faith scores (0) out of 30
Chukwuka Isabella scores (0) out of 30
clement ogundele scores (-1) out of 30
Godwin mary scores (-4) out of 30
Nahshon Anthony scores (-6) out of 30
Osiah miracle scores (-8) out of 30
Temidayo scores (-12) out of 30
Nelson terry scores (-16) out of 30
yusuf scores (-18) out of 30
Alabi scores (-17) out of 30
Samuel Onyedika scores (0) out of 30

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SSCE (WAEC and NECO) Online Assessment Test – Marketing

Published by Tests Administrator on September 8, 2020

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SSCE (WAEC and NECO) Online Assessment Test – Marketing

Published by Tests Administrator on September 8, 2020

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