SSCE (WAEC and NECO) Online Assessment Test - Marketing - SSCE (WAEC & NECO), Preparatory Portal for SS1, SS2 and SS3

Hello and Welcome to SSCE (WAEC and NECO) Online Assessment Test - Marketing

1. You will attempt 30 randomly generated objective questions for 20 minutes.
2. Don't guess answers. Leave answer blank if not sure. Incorrect answers attracts -1 (negative one) and it is cumulative.
3. If time allowed elapsed, your quiz ends immediately and scores will displayed and ranked.
4. Your performance in each of the question attempted alongside step-by-step solutions to attempted questions will be displayed on the screen at the end of the assessment.
5. Fill the form below and Click on the Next button to Begin

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Which of the following is a method of pricing products?

A. Loss leader
B. Market research
C. Cost-plus pricing
D. Market skimming

Which of the following is not a stage in product development?

A. Idea generation
B. Concept development
C. Product differentiation
D. Market analysis

Markets are broadly classified into markets.

A. consumer and industrial
B. consumer and organizational
C. consumer and producer
D. consumer and reseller
E. organizational and industrial

Marketing performs the following activities, except

A. advertising and promotion.
B. managing distribution networks.
C. offering free products to the public.
D. production of quality goods and services.
E. utilization of feedback.

A reason for granting cash discount is to

A. minimize bookkeeping work.
B. encourage prompt payment.
C. encourage bulk buying.
D. enable the buyer make more profit.

If the cost price of a product is N50 and the margin is N15, what is the selling price for the product, using cost-plus method of pricing?

A. N65
B. N50
C. N35
D. N15

Mineral resources are mostly controlled by

A. co-operative societies.
B. government.
C. industries.
D. marketers.
E. private firms.

Marketing research is important because it

l. facilitates quality decision.
ll. reduces the risk involved in making decision.
lll. determines the most rewarding application of resources.
lV supplies relevant information on a market.
V. recognizes marketing problems.

A. l, ll and lV only
B. l, ll, lll, IV and V
C. l, ll, lll and lV only
D. ll and lll only

The activities of competitors in the market are part of

A. technological environment.
B. economic environment.
C. political environment.
D. social environment.

An organizational chart contains information about the in a firm.

A. arrangement in which tasks should be done
B. consumers’ position
C. names and numbers of staff
D. specification of various jobs
E. structure, relationship and position of employees

The stages a product passes through from idea generation to the time it goes into extinction is called product

A. classification.
B. development.
C. feature.
D. innovation.
E. life cycle.

A document that accompanies goods in transit is a

A. manifest
B. waybill.
C. bill of sight.
D. credit note.

One of the roles of marketing in the society is

A. enforcement of discipline.
B. maintenance of an organisation' s production equipment.
C. satisfying consumer needs and wants.
D. taking stock of society’s resources.
E. wages and salary determination.

A warehouse where dutiable goods are kept is a

A. cooperative warehouse.
B. public warehouse.
C. bonded warehouse.
D. private warehouse.

Marketing research studies are not undertaken in which of the following areas?

A. Media effectiveness
B. Product information
C. Market evaluation
D. Quality control

Meeting customer expectation regarding the quality of a product is

A. customer satisfaction.
B. customer excellence.
C. customer loyalty.
D. customer value.

A large scale store that offers a wide range of products of different categories is known as

A. chain store.
B. convenience store.
C. departmental store.
D. specialty store.
E. supermarket.

The link between the wholesaler and the consumer in the distribution channel is the

A. advertising agent.
B. manufacturer.
C. merchandiser.
D. producer.
E. retailer.

The advertising medium that is suitable for advertising goods or services in the rural areas is

A. cinema.
B. direct mail.
C. handbill.
D. radio.
E. television.

Which of the following is not a price determinant?

A. Ability of customers to pay
B. Bankers interest rate
C. Expected rate of return
D. The competitors’ price
E. The force of demand and supply

Schools, hospitals and nursing homes are examples of________ market.

A. consumer
B. government
C. industrial
D. institutional
E. reseller

Which of the following is not an example of impulse product?

A. Newspaper
B. Popcorn
C. Roasted groundnut
D. Wedding gown
E. Wrist watch

Benefits of the use of ICT in international marketing includes the following, except

A. accelerated productivity.
B. establishing and maintaining competitive edge.
C. global presence.
D. increase revenue.
E. local presence.

Which of the following ensures transportation of gas and liquid products in any type of weather?

A. Train
B. Pipeline
C. Aeroplane
D. Trailer

A method of selling goods through the use of catalogue is

A. self service.
B. mail order.
C. mobile shop.
D. tied shop.

Which of the following statements does not connote self employment?

A. Being occupied with an activity that fetches income
B. Creating job for oneself
C. Empowering oneself for sustenance
D. Engaging in a business, trade or skilled activity that generate income
E. Serving in the public service

A policy whereby a manufacturer of a product partially contributes to a retailer’s advertising cost of his product is

A. institutional advertising.
B. promotional advertising.
C. informative advertising.
D. cooperative advertising.

In marketing, goods are broadly classified into

A. shopping and convenience goods.
B. inferior and superior goods.
C. industrial and consumer goods.
D. luxurious and essential goods.

The person who finds out information about the target market and the firms competitors is the

A. marketing director.
B. marketing manager.
C. marketing research manager.
D. product manager.
E. public relations manager.

In which of the following activities is the product’s name, logo, slogan and trademark done?

A. Advertising
B. Branding
C. Decorating
D. Labeling
E. Packaging

31 out of 30

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SSCE (WAEC and NECO) Online Assessment Test – Marketing

Published by Tests Administrator on September 8, 2020

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SSCE (WAEC and NECO) Online Assessment Test – Marketing

Published by Tests Administrator on September 8, 2020

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