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The SS1 Marketing 2nd Term Lesson Notes is a compilation of notes on the following topics:

Lesson 1: Product – Click Here!
Unit 1: Product – Definition in Marketing
Unit 2: Product – Concept
Unit 3: Product – Features of a Product
Unit 4: Product – Characteristics of Product
Unit 5: The Product Mix
Unit 6: Product Life Cycle
Unit 7: Product – Elements of Production Decisions
Unit 8: Product Development
Unit 9: Classification of Products
Unit 10: Difference between Goods and Services
Unit 11: Importance of Product

Lesson 2: Types of Market – Click Here!
Unit 1: Meaning of Market
Unit 2: Types of Markets
Unit 3: Types of Organisational Market
Unit 4: Competitors and Types
Units 5: The Concept of Public Consumers

Lesson 3: Consumer and Organisational Behaviour – Click Here!
Unit 1: Definition of Consumer/Organisational behaviour
Unit 2: Factors Influencing Consumer Behaviour
Unit 3: Consumer Decision Process
Unit 4: Organisational Buying Behaviour
Unit 5: Factors That Influence Organisational Buying Behaviour
Unit 6: Model of Organisational Buying Behaviour
Unit 7: Description of Organisational Buying Process

Scroll Down to Select Page 2 for the next topic – Lesson 1: Product



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