Hello and Welcome to SSCE (WAEC and NECO) Online Assessment Test - Marketing 1. You will attempt 30 randomly generated objective questions for 20 minutes. 2. Don't guess answers. Leave answer blank if not sure. Incorrect answers attracts -1 (negative one) and it is cumulative. 3. If time allowed elapsed, your quiz ends immediately and scores will displayed and ranked. 4. Your performance in each of the question attempted alongside step-by-step solutions to attempted questions will be displayed on the screen at the end of the assessment. 5. Fill the form below and Click on the Next button to Begin Full Name (Surname First): Location: In marketing planning, determination of objectives involve A. feed back mechanism. B. identifying methods and strategies. C. implementing programmes. D. overview of the corporate situation. E. setting achievable goals. C A B D EA reason for granting cash discount is to A. minimize bookkeeping work. B. encourage prompt payment. C. encourage bulk buying. D. enable the buyer make more profit. D B C APrices, taxes and rates are examples of______ factors influencing consumer’s behaviour. A. cultural B. economic C. personal D. psychological E. social A B D C EThe advertising medium that is suitable for advertising goods or services in the rural areas is A. cinema. B. direct mail. C. handbill. D. radio. E. television. C D B A EThe activities that stimulate the purchase of a product at the point of sale is known as A. marketing mix. B. merchandising. C. personal selling. D. pricing. E. sales promoting. B D A C EOrganisations trying to satisfy similar customers’ needs and producing products that are alternatives are known as A. challengers. B. competitors. C. marketers. D. participators. E. solicitors. C E A D BThe process of buying and selling of goods and services across national boundaries is known as _____marketing. A. domestic B. internal C. international D. national E. product A B E D COne of the roles of marketing in the society is A. enforcement of discipline. B. maintenance of an organisation' s production equipment. C. satisfying consumer needs and wants. D. taking stock of society’s resources. E. wages and salary determination. E B A D CAn organizational chart contains information about the in a firm. A. arrangement in which tasks should be done B. consumers’ position C. names and numbers of staff D. specification of various jobs E. structure, relationship and position of employees D B E C AThe principle of marketing is anchored on A. advertising. B. buying. C. exchange. D. money. E. selling. E C B D AWhich of the following statements does not connote self employment? A. Being occupied with an activity that fetches income B. Creating job for oneself C. Empowering oneself for sustenance D. Engaging in a business, trade or skilled activity that generate income E. Serving in the public service E C B A DThe following are psychological factors that influence consumer behaviour, except A. beliefs. B. education. C. learning. D. motivation. E. perception. E B A D CThe technology that provides Face-to-face interaction between people in different locations at the same time is known as A. protector. B. teleconferencing. C. telecomputing. D. telecommunication. E. video conferencing. C E D A BMr Eze is into eatery business. Which of these marketing channels suit his business? A. Manufacturer— Consumer B. Manufacturer----Jobber—+ Retailer — Consumer C. Manufacturer — Retailers—Consumer D. Manufacturer Wholesaler— Consumer E. Manufacturer— Wholesaler—Retailer— Consumer C D E A BOne of the social factors influencing consumer behaviour is A. age. B. family. C. income. D. occupation. E. personality. A C E D BWhich of the following is not a means of inland water transport? A. Canoes B. Coastal liners C. Engine boats D. Ferry boats E. Launches C D A B EThe process of charging an amount of money for a product or service can be referred to as A. budgeting. B. costing. C. haggling. D. pricing. E. valueing. C D B E AWhich of the following is not a key element in marketing planning? A. Determination of objectives B. Evaluation and execution C. Monitoring of market prices D. Selection of strategies and tactics E. Situation analysis A E B D CThe activities of competitors in the market are part of A. technological environment. B. economic environment. C. political environment. D. social environment. C D B AWhich of the following is a method of pricing products? A. Loss leader B. Market research C. Cost-plus pricing D. Market skimming D B A CIn marketing, goods are broadly classified into A. shopping and convenience goods. B. inferior and superior goods. C. industrial and consumer goods. D. luxurious and essential goods. D B C AWhich of the following channels of distribution will be used by a company that wants to have control over its price? A. Manufacturer — Consumer B. Manufacturer — Agent — Consumer C. Manufacturer — Wholesaler — Retailer — Consumer D. Manufacturer — Agent — Retailer — Consumer C D A BA publisher who wishes to buy paper to produce books does that at ___ market. A. consumer B. government C. industrial D. resellers E. users B C A D EMarketing research studies are not undertaken in which of the following areas? A. Media effectiveness B. Product information C. Market evaluation D. Quality control B C D AWhich of the following is not an element of the marketing mix? A. Place B. Packaging C. Price D. Product D C B AAn offer of free sample of goods is a form of A. conditional sale. B. tied buying. C. after-sales service. D. sales promotion. C A B DWhich of the following is not a basic component of advertising? A. An identified sponsor B. Involves mass communication C. Must be paid for D. Must involve a private medium E. Persuasive in nature E D A B CMarketing is defined as A. buying and selling to customers. B. selling and distribution to customers. C. meeting customers need profitably. D. advertising and promotion to customers. B A C DThe procurement unit in a business organisation is also known as unit. A. demand and supply B. planning C. production D. purchasing and supply E. requirement E D C A BThe exclusive right granted to a wholesaler or retailer to sell the products of a company in a specified area is called A. agency. B. copyright. C. franchise. D. licence. E. royalty. B A E C D31 out of 30Are you ready to submit? You have enough time to attempt skipped questions and review your answers by clicking the Previous Button, else click the Submit Quiz button to see your results! Categories: 0 Comments Leave a Reply Cancel reply You must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.