Hello and welcome!
ASSURE Educational Services has put-together the scheme of work on Marketing – SS1, SS2 and SS3 based on the National Curriculum and the syllabus of WAEC and NECO. All the topics highlighted in the National Curriculum and the syllabus of WAEC and NECO have been accommodated in our Scheme of Work.
End of term Assessment Tests in SS1, SS2 and SS3 alongside Overall Assessment Tests are available. Schools may adopt our scheme of work because of its simplicity and ease of monitoring of academic activities.
The Scheme of Work stated below is inexhaustible. Schools are encouraged to input weeks and periods of completion of topics in accordance with the academic calendar, number of students and available classes.
SS1 Marketing – 1st Term Scheme of Work
|SS1||1st Term||Introduction to Marketing||(a) Meaning;
(b) Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets,
(c) Brief history of marketing in Nigeria;
(d) Functions of marketing.
|Marketing Concepts||(a) Meaning;
(b) Various marketing concepts (production, product, selling, marketing and societal marketing).
|Marketing Mix and Marketing Environment||(a) Meaning;
(b) Elements (4 Ps);
(c) Explain Marketing Environment
(d) Factors affecting marketing environment:
SS1 Marketing – 2nd Term Scheme of Work
|SS1||2nd Term||Products||(a) Meaning;
(b) Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral
products-oil and non oil;
(c) Distinctions between classes of products.
(d) Product Design (Practical)
– Organization (industrial, reseller and government)
|Consumer and Organizational Behaviour||(a) Meaning;
(b) Influencing factors;
(c) Decision process in logical order
SS1 Marketing – 3rd Term Scheme of Work
|SS1||3rd Term||Marketing Planning and Research||(a)
i Meaning, process and importance;
ii Elements of marketing planning;
iii Information required for marketing planning
(b) Reasons for marketing planning and research.
(c) Utilization of feedback
(b) Strategies (haggling, cost-plus, demand and competition);
(c) Application of strategies (Practical)
(d) Price determinants.
(c) Media – meaning, types, advantages and disadvantages.
(d) Production of sample adverts (Practical)
SS2 Marketing – 1st Term Scheme of Work
|SS2||1st Term||Sales Promotion||(a) Meaning and Functions;
(b) Forms – price-off, coupons, salesmen competition, loyalty schemes, premium offers, trade-in-allowance, sampling, training schemes, and merchandising incentives.
(b) Elements (packaging, branding and labeling)
(c) Influencing factors;
(b) Channels of distribution (definition and types)
(c) Factors influencing choice of distribution channels
(d) Functions of channel members.
SS2 Marketing – 2nd Term Scheme of Work
|SS2||2nd Term||Transportation||(a) Meaning, mode, choice and importance;
(b) Documents used in transportation;
(c) Factors affecting choice of transportation
|Warehousing||(a) Meaning, types and functions.
(b) Activities in the warehouse
|Market Unions and Facilitators||(a) Market Unions (Meaning and types)
(b) Roles of Market Unions in local markets;
(c) Market Facilitators – meaning, types and roles.
SS2 Marketing – 3rd Term Scheme of Work
|SS2||3rd Term||International Marketing||(a) Meaning, importance/reasons and methods of engaging in international marketing,
(b) Influencing factors;
(c) Guiding rules and regulations
|ICT in Marketing||(a) E-Marketing (electronic marketing) – meaning, ,importance, uses, ethics and abuses.|
|Entrepreneurship in Marketing||(a) Meaning of entrepreneurship and entrepreneur;
(b) Sources of funds;
(c) Factors affecting location of a market outlet;
(d) Management of market outlets – purchase and supply of goods and services;
(e) Selling and bargaining skills
SS3 Marketing – 1st & 2nd Term Scheme of Work – Revision